Today influencers, journalists, bloggers, opinion leaders, artists and celebrities relay any information they feel is relevant to their networks, their communities and their audiences. They look for what’s new and immediately exploitable.
MADICE Agency creates and distributes sophisticated, tailor-made and impactful content that arouses the interest of these influential networks. MADICE opts for quality, and focuses on finding a new take, to encourage influencers’ decision-making and thus develop their brand loyalty. The agency helps its brands enter a lasting relationship with the target influencers, who act as key assets for building a faithful relationship between the brand and its customers, and for ensuring its media influence.
The agency creates and implements PR communication strategies that create an impact both on and offline.
Tailor-made PR 2.0 communications to help brands develop their image with sensitivity and affection.
# Creating comprehensive and specialist press kits and attractive press releases
#Promoting and adding credibility to messages among relevant targets (journalists, bloggers and influencers)
#Organising events (setting up partnerships, organising blogger events, press lunches, press conferences, and so on)
#Monitoring and keeping in touch with journalists, bloggers and influencers to ensure lasting relations
#Measuring and analysing results